In an effort to further enhance its pan-India presence, the US-based delivery pizza restaurant chain, Papa John’s is planning to open 10 more Papa John’s outlets by the end of current quarter (April-June 2010).
In an exclusive interview with IndiaRetailing, Rakesh Gadoo, business head, JIP Fashion and Restaurant India Pvt Ltd, the master franchisee for Papa John’s in India says, “We will be investing almost Rs.200 crore in next four years to develop Papa John’s business in India.” The company is targeting high street and malls in cities such as Bengaluru, Mumbai, Pune, Gujarat, Hyderabad and NCR to open its restaurants. The restaurant chains, which are under development, cover an area size of 1,200-2,000 sq.ft.
He further informs, “We will be targeting at an average sale of Rs.60,000 from each of these 10 outlets.” Explaining the marketing strategy of Papa John’s, Gadoo says, “The pizza segment is growing rapidly in India and we see great potential in this market for Papa John’s. Our marketing strategies will focus on respective trade areas alongwith few national campaigns.”
Sharing their future plans, Gadoo says, “We are targeting to open at least 40 outlets across India this year.”
— Rajni Pandey