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    HyperCity bets on silicon city


    On 25th of March 2010, will open its doors in Bangalore at Embassy Paragon, ITPL Road. This will be the second store in South India and seventh in the country. The 1.5 lakh square feet store will offer approximately 44,000 products across various categories including , electronics, apparel, home and furniture, sports gear and fitness equipments.

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    HyperCity, at present operates 19 stores in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur, Pune, Ahmedabad, Delhi and Noida

    Exuding confidence, , vice-c hairman, Hypercity Retail said, “We are very excited and are looking forward to offering our services in the garden city. The city of Bengaluru has the relevant characteristics of a rapidly emerging market; a cosmopolitan environment, a broad base of customers with a high propensity to purchase and above all, fast growing organised retail. All these features have motivated us to open HyperCity in the city.”

    When asked if more such stores are planned for the city, Nagesh said, “We feel the city can have three more outlets. Within the next 18-36 months, we plan to open more such stores for different catchment areas within the city.”

    — IndiaRetailing Bureau