Intex Technologies has opened its first store in small format retail chain, Intex Square in Amritsar, Punjab. The store is spread over an area of 300 square feet.
Ramesh A Vaswani, executive vice chairman, Intex Technologies said, “We have had a good exposure of the retail segment through our shop-in-shop endeavour started about two years ago. We took this to the next level in Sep 2009 by opening our first Intex Square (Meerut, UP). Today, in a span of just four months, we have 11 Intex Square outlets in operation. The rate of growth has been quite satisfying.”
The company aims to open more than 100 Intex Square outlets by March 2011 with plans to invest more than Rs.100 crores. Intex products are also available at more than 130 hyper markets and specialty chains pan India, through shop-in-shop presence.
“Catering to the technology and utility needs of he masses, Intex retail vertical offers a wide range of end-user products comprising of more than 350 items. The success, so far, has been achieved through the good support of partners, a dedicated team to look after the operations, strategic presence and a strong after sales service back-up comprising of more than 300 service points. This is a modest beginning. We aim to leverage the brand equity and replicate the same success which we have achieved in the traditional channel over the last 14 years,” he added.
Intex Square is already present in cities such as Meerut, Muzzafarnagar, Saharanpur, Rampur, Hapur, Sitapur, Bijnore, Roorkee, Gwalior and Dehradun.
— IndiaRetailing Bureau