The French company was recently launched in India by Indus League on an agreement that Daniel Hechter would provide expertise in European design and styling to bring the latest collection to India while Indus League would rely on its manufacturing ability as well as its retail prowess to market the brand across the country. Indus League will look to grow Daniel Hechter to a Rs.50 crore brand by the end of three years. With this agreement, the French Pret brand will offer its wide range of menswear to the Indian consumer.
Rachna Aggarwal, CEO, Indus League Clothing Ltd says, “We bring to Delhi international styles and designs from Paris through an exclusive Daniel Hechter store. Delhi is an stylish market and through this store we intend to ensure that the customer gets the finest quality and best of styling.”
“We have been eying Delhi as a fast developing market for luxury brands in India. We hope Daniel Hechter is an absolute delight to Delhi with a fine blend of European designs and elegant personalities of the people,” says Tanguy Mulliez, international license director, Daniel Hechter.
Daniel Hechter, an International label focusing on menswear provides creative fashion including the classic range of products with visible value addition, combined with sporty elegance in the sophisticated leisure range.
— IndiaRetailing Bureau