L’Oréal Paris Derma Genesis Day cream is a new cellular generating cream launched by L`Oréal Paris in December `09. Enriched with Pro-Xylane™ and Hyaluronic Acid. Pro-Xylane™, a patented molecule which boosts cell activity in the top skin layers. The product, which has been inspired by dermatological science claims to re-plump the skin, tauten and illuminate it as well. The 5 SKU range includes a wash, serum, day cream, a day cream with SPF 15 and an intensive night cream.