In what may be regarded as an interesting marriage of event organizers, Italian BolognaFiere Group and SoGeCos S.p.A, organizer of Cosmoprof Worldwide Bologna, have signed a strategic partnership agreement with Ipekyolu, the Turkish organizer of the trade show BeautyEurasia. The parties will work
together to further develop the event, which is held annually in Istanbul for 2010.
BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture and building, art and culture sectors organizes more than 80 exhibitions each year. BeautyEurasia is a well established trade show in Istanbul that attracted more than 340 exhibitors from 40 countries and welcomed more than 17,000 professional visitors in 2009. It acts as a conduit for cosmetic trade not only in Turkey but the surrounding regions including the Balkans, Middle East, North Africa and Central Asia. More than 2,000 importers and buyers who participated at the event came from this Eurasian area. Ipekyolu has been running exhibitions in Turkey since 1999.
Under the terms of this agreement SoGeCos S.p.A., 100% owned by BolognaFiere Group, will be in charge of international marketing and, in cooperation with Fairsystem International Exhibition Services s.p.a. – another company of BolognaFiere Group, of international sales. Announcing the partnership SoGeCos S.p.A. Managing Director, Aureliana De Sanctis, says: “Ipekyolu is an ideal partner for growing our business in the Eurasian region. We share a common view on the opportunities presented to us by the Eurasia region and are delighted to collaborate on the project.”