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Global thinking


, a Brazilian hair and beauty company spent close on $500,000 on organizing a four day dance event and workshop in Gurgaon from September 10 to13. An unusual form of brand promotion, the event brought together a variety of concepts – herbal ingredients, fusion ingredients, fusion dancing and an awareness of the more than 300 skus the brand has to offer. In India for the last two years, is making a consolidated presence across retail stores.
The brand promotion: posters, interviews, information about the brand, counters at the venue ( hotel, Gurgaon) and a lot of media attention. “We have a lot of expectation from India,” says Brand Founder and CEO, Surya Brasil, who is a dancer and performer herself.