Estée Lauder, the flagship brand of The Estée Lauder Companies, Inc has announced Tom Pecheux as Creative Makeup Director. Beginning in Spring 2010, new, high-impact color products influenced by Pecheux will appear at Estée Lauder counters. Pecheux’s makeup artistry will be featured in new advertising campaigns with Estée Lauder model Hilary Rhoda.
Pecheux has worked closely with the Estée Lauder brand to help set artistic direction for the next generation of Estée Lauder makeup and communicate his point of view on modern beauty to consumers, press and fashion and beauty influencers.
“We are incredibly excited to partner with Tom Pecheux,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Tom will add a new energy, style and fashion edge to Estée Lauder makeup. His intuitive sense of color and expertise in global beauty trends will help us redefine modern color in a bold new way.”
Pecheux began his career three decades ago by assisting the legendary makeup artist Linda Cantello but it was through his close creative relationships with Mario Testino and Carine Roitfeld at the start of the 1990s that Pecheux established himself as a leading force in makeup. Philosophically, Pecheux believes that make-up should flatter rather than conceal or embellish.
Pecheux is a regular contributor to top fashion magazines, including Vogue (Italy, Paris and U.S. editions), Vanity Fair and V magazine. He has also created memorable advertising campaigns for Michael Kors, Burberry, Gucci, Dolce & Gabbana, Versace, Givenchy, Balmain and Yves Saint Laurent.
Posted on November 10