Reliance Footprint, the footwear specialty store of Reliance Retail, announced its association with Gini & Jony, kidswear brand in India, to introduce the Levi’s and Puma kids footwear range. Gini & Jony will leverage the substantial and ever-growing network of Reliance Footprint.
Commenting on the launch, Gopalakrishnan Sankar, chief executive of Reliance Footprint, said, “Gini & Jony has chosen us as their initial retail partners for the launch of Levi’s and Puma kids footwear in the country. The addition of these brands to our kids’ portfolio helps us to present the tender feet with additional fashion choice to meet the evolving needs of this segment.”
He further added, “At Reliance Footprint we bring the best of the brands from various parts of the world including many from Reliance’s own collection, all under one roof, thereby, delivering fantastic choice and quality for the consumers. We are confident that the Levi’s & Puma kids range, with a marked difference in their styling, will appeal to the fashion needs of the kids this season and help us to add more value to this segment.”
“Gini & Jony’s 30 years of experience in serving kids with best of fashion has helped us to know, understand and fulfill the ever changing and dynamic needs of our consumers. By introducing Levi`s and Puma footwear for Indian kids, Gini & Jony adds strength to its offering basket. Reliance Footprints’ focused reach and our strategic tie-up with them would help us reach consumers with international range of footwear in the Indian market,” said Anil Lakhani, director, Gini & Jony.
Levi’s and Puma Kids footwear are available at all Reliance Footprint outlets in Bangalore, Chennai, Hyderabad and Kochi and will soon debut at more Reliance Footprint Outlets in other cities.