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LiCC Jeans partners with Indiabulls

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Sri Lanka-based designer denim label, LiCC (Long Island Clothing Company), has opened its first concession in India in partnership with Indiabulls newly-launched retail chain Store One.

“By partnering with a company like Indiabulls, we are working with a like-minded organisation that shares the same philosophy on retail that we do, that is to offer our customer with value for money, high quality service and a brand experience that you can trust,” said Rakhil Hirdaramani, director of LiCC Jeans.

LiCC started its expansion in India in April this year with Besos, an independent retail store. Harsha De Silva, CEO of LiCC Jeans said, “These are the first steps for our brand in India. We started with two stores in Sri Lanka in December 2008 and are aiming at eight stores in Sri Lanka and four outlets in India. We are always looking for new partners and are also looking at the various formats of stores.”

—IndiaRetailing Bureau

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