The opening of INOX at the City Centre New Town Mall in Rajarhat, brings cheer to movie-lovers in Kolkata. INOX, one of the pioneer of the multiplex cultures in West Bengal, becomes the only multiplex chain to have 7 multiplexes in West Bengal including 4 in Kolkata. INOX Rajarhat which has 4 screens & 1190 seats including 34 luxurious recliner seats. Nationally INOX operates 29 multiplexes and 105 screens in 20 cities across India.
Luxury is the corner stone of all INOX multiplexes, plush seats with ample leg space, lush carpeting in the auditoriums, a spacious lobby, all backed by world class hospitality will take the movie viewing experience at INOX Rajarhat to a different level altogether.
Alok Tandon, CEO, INOX Leisure Ltd. said, “We have been at the forefront of the multiplex revolution in West Bengal with the highest number of properties in a single state. The people of Bengal are true connoisseurs of cinema and their continued patronage to our existing multiplexes has been very encouraging. We hope that patrons will similarly continue to enjoy their experience at our latest offering INOX Rajarhat with its convenient location, easy accessibility, state-of-the-art facilities and high-end technology.
For easy & convenient ticket booking INOX offers free home delivery of tickets & tele booking. The sources further revealed that online booking and SMS booking will also be introduced soon. Once at the cinema, the customer experience is further enhanced at ‘Refuel’ the in house brand of theatre food, which serves an extended menu of flavored popcorn, hot and cold snacks, beverages and a variety of combo meals. And the programming mix includes a mix of Hindi, English and Bengali films.
“With 7 multiplexes & 26 screens in our stable, East is topmost on INOX’s expansion map. We aim to have 17 multiplexes & 66 screens in this part of the country by the end of 2011,” concluded Tandon.
INOX presently operates 4 multiplexes in Kolkata (INOX Forum, INOX City Centre, INOX Swabhumi and INOX Rajarhat), 1 each in Darjeeling, Durgapur and Burdwan.
—IndiaRetailing Bureau
