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Neutrogena’s new face


Bollywood actress Prachi Desai has been appointed the first brand ambassador for Neutrogena in India. The announcement, made at
the formal launch event of the brand in August in New Delhi was
witnessed by a strong turn out by the Johnson & Johnson team, including Managing Director, Swami Raote. “The launch of Neutrogena in India marks a substantial foray into the beauty care market here,”
he says. The brand has more than 25 products which are being retailed across 20 cities. Prachi Desai would be endorsing the brand through print and television commercials. The brand plans to garner
a big share of the Rs 2,000 crores skincare market.