ITC Limited owned brand of Vivel soaps and shampoos have signed Amrita Rao as brand ambassador. They have also launched a website dedicated to women called VivelWOW.com, with WOW standing for ‘Women on Wednesdays’. This is a forum for women to get discou-nted tickets for cinemas on Wednesdays as well as initiate discussions. The brand has seven soap and three shampoo variants developed by the ITC R&D Center.
The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women
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