Home Beauty & Wellness Amrita Rao WOWs Vivel

Amrita Rao WOWs Vivel

By  
SHARE

ITC Limited owned brand of Vivel soaps and shampoos have signed Amrita Rao as brand ambassador. They have also launched a website dedicated to women called VivelWOW.com, with WOW standing for ‘Women on Wednesdays’. This is a forum for women to get discou-nted tickets for cinemas on Wednesdays as well as initiate discussions. The brand has seven soap and three shampoo variants developed by the ITC R&D Center.

Vivel's brand campaign inspires women
The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women