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    PUMA partners with Gini and Jony to launch its kids’ wear in Indian market


    Sports and brand AG announces the exclusive retail collaboration with Gini and Jony to launch Kidswear in India. One of India’s top Kidswear retailers Gini and Jony will retail kidswear across their substantial distribution and retail network in the country.

    “We are honored to partner with PUMA as their prowess in design and superior quality will definitely be a success in the Indian market where kidswear retail is a rapidly growing category”, said Prakash , CEO, Gini and Jony India.

    The range consists of apparel, footwear and accessories for kids aged 4 to 14 years. From tees with graphics and prints to sweatshirts, jackets, tracks and shorts for boys and tops, capris and pants for girls.

    The PUMA kids’ collection for Autumn/ Winter 2009 is a well-rounded, 360 degree concept from mid to premium range, priced from Rs.399 onwards

    On the association with Gini and Jony, , managing director, PUMA India said, “Collaborating with Gini and Jony will further expand PUMA’s ability to move into a new space, escalating our reach to become the most desirable Sportlifestyle Company in the world.”

    From a small shop in shop in 1994 to more than 600 multi-band outlets, Gini and Jony has revolutionized the kidswear retail business in India.

    —IndiaRetailing Bureau