Winter clouds don`t block the sun`s UVB rays, and, according to the American Academy of Dermatology, snow reflects up to 80 percent of the sun`s rays, resulting in sunburn and photodamage. Even when you don`t burn, your skin is still exposed to the deeper-penetrating, long-wave UVA rays, which produce the most visible signs of aging. Yet, despite the facts, a Consumer Reports National Research Center survey recently found that approximately 30 percent of Americans do not apply sunscreen before venturing outdoors.
By taking a proactive approach and practicing these safe suncare tips year-round, you can help keep your skin healthy and stave off the signs of aging says Dr George Zuzukin, George V. Zuzukin, M.D., Ph.D., founded the Medesthetic Center for Cosmetic Enhancement in Beaumont, TX, to combine the practice of medicine and aesthetics in one skincare facility. He offers winter suncare tips to head off the signs of premature aging.
Apply and reapply often. Always apply a broad-spectrum sunscreen every day, and reapply every 2 hours.
Be aware that even some so-called “broad-spectrum” sunscreens do not cover the full UVA spectrum.
Take cover. Try to avoid direct sun exposure between 10 a.m. and 4 p.m., when the sun`s rays are strongest.
If you are going to be outdoors for any extended period of time, seek shade and wear tightly woven clothing.
Women and men who spent lots of time exposing their skin to the sun in their teens and 20s are paying the price years later as their skin starts to show the resulting hyperpigmentation, wrinkles and leathery texture. The best thing is prevention.