Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, announced the appointment of Eric Braganza as President, Haier Appliances India. In his new role as the overall head of India operations, Braganza will oversee sales and marketing, manufacturing and all support functions.
Prior to joining Haier, Braganza has held senior management positions like COO, Electrolux Hyundai Division, director –exports, director -sales and marketing at Videocon Industries Ltd.
With over 32 years of professional experience, Braganza brings with him vast knowledge and expertise in the field of consumer durables.
“I am delighted to be a part of the Haier family, one of India’s fastest growing consumer durables brand. India is an important strategic market for shaping Haier’s global success story and I look forward to being a part of the company in these challenging as well as exciting times. I hope to utilize my varied experience in the sector to develop a strategic roadmap for propelling the Haier brand forward in India”, said Braganza.
Braganza aims at broadening the scope of current engagements, exploring new growth horizons and helping deliver continued value for the company’s customers, partners and other stakeholders.
— IndiaRetailing Bureau