Dabur India Ltd has launched an ayurvedic skincare range for the first time called Dabur Uveda. The pun on the word which encapsulates ayurveda, as well as the bringing out U, targets both the customer and matches with the New U store concept.
The brand has appointed actress Vidya Balan as their brand ambassador.
A media marketing campaign will be launched by end-August says Minoo Phakey, Deputy General Manager Marketing. “The brand is backed by strong research and development and will be available through our extensive retail network,” she says.