PA Time Industries, the creator and owner of Maxima, has announced the launch of new range of watches named SSTEELE, which has over 50 distinct models. SSTEELE watches have the distinct imagery, up-market contemporary feel and the attitude that the young Indians will surely find irresistible.
“We expect SSTEELE to turn out to be a trendsetter and yet another key milestone in the success story of our company,” said Manjot Purewal, director, PA Time Industries.
The SSTEELE range of watches is a result of a two years extensive research by the company on the demographic profile, aspirations and wants of its target audience. “Our contemporary designs with European class will be appreciated by the young generation,” added Purewal.
PA Time Industries has already put a robust distribution network in place for the SSTEELE range of watches and will make them available in over 50 key cities and towns across the country in the first phase. In the second phase, the company will expand the reach to over 30 more cities and towns by the end of this financial year.