An international provider of mobile enabling technology, 2ergo, has acquired the UK based, ActiveMedia, as per latest media reports. ActiveMedia Technologies Group (AMT) is a global provider of mobile ticketing and couponing solutions and one of India’s mobile marketing and value added services company serving India and South East Asia.
It is claimed that AMT is a pioneer of mobile couponing – the first to commercially launch a mobile couponing/CRM solution in Europe and to transact the highest number of mobile coupons worldwide.
“This is a major step forward in our global expansion in the BRIC region and leadership in digital mobile globally. Not only does this deal give us an operation in India, the world’s fastest growing mobile phone market, but it means that from now on, we will plan to integrate AMT’s intellectual property and expertise into the 2ergo offering, globally as part of an enhanced suite of products and services to our existing and global customers,” Chris Brassington, group managing director of 2ergo, was quoted as saying.
Ariya Priyasantha, managing director of AMT stated, “Through the integration of our mobile couponing and ticketing products into the 2ergo offering, we are now able to offer a complete mobile marketing, CRM and loyalty solution to our existing customers as well as opening up couponing and ticketing to 2ergo’s customers and new clients globally.”
Priyasantha further said that the combined offering will be very compelling for retailers, mobile network operators, FMCG, entertainment and media companies.
–IndiaRetailing Bureau
