In-Store Television Network, TAG Media Network (TAG) announced a strategic marketing tie-up with Future TV, a part of the Future Group, to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores across Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.
Announcing this agreement, Dan Ginsburg, CEO, TAG stated, “Through this association, TAG will be responsible for marketing the combined network, and will provide input on operations, programming, and quality control in a seamless, cost-effective and dominant network in the industry.”
Commenting on the tie-up, Sandip Tarkas, president, Customer Strategy of Future Group said, “Adding TAG’s expertise in the in-store television segment will benefit the Future Group and our customers as a whole. Together we have almost total run of the retail Television market. I believe, this is a true win-win alliance.”
Studies in India have shown that 73 per cent of consumers are receptive to advertising messages in-store, and that modern trade shoppers are predominantly upscale, SEC A&B. “This tie up provides advertisers a great opportunity to reach out to the vast diaspora of consumers at the point of purchase across the country. This will result in great ROI for advertisers, as between TAG and FMIL we reach out to the majority of people who visit modern retail outlets in India,” said Nikhil Sheth, national sales director of Future Media.
Tag Media Network, headquartered in Bengaluru, is specialised in the FMCG and hypermarket segment. It has a reach of over 12 million upscale shoppers every month in 25 markets across India.
— IndiaRetailing Bureau