FMCG major Dabur India enters into the health shampoo market with the launch of ‘Dabur Total Protect’ for its customers. Further, the company plans to achieve 3 per cent market share of the Rs 2,600 crore Indian shampoo market in the first year of its operation, according to a company press release.
Speaking at the launch, Kunal Dhawan, senior marketing manager, Dabur India Ltd, said, “Dabur Total Protect Shampoo is specially targeted at the discerning and contemporary females between 18-32 years of age who care for their family and look for complete hair care solutions.”
According to Dabur, the size of shampoo market in India is pegged at Rs 2,600 crore and is growing at 15 per cent year-on-year. Dabur India plans to garner 3 per cent share of the market in the first year of operation. “Innovative promotions, trials, consumer activation are being initiated by the brand to excite the customers,” added Dhawan.
Dabur Total Protect Shampoo has been conceived with the idea of protecting the health of scalp and beauty of hair round the clock and contains ingredients such as Neem, Bhringraj, Triphala, Pushkarmool and Japa Pushpa.
— IndiaRetailing Bureau