While the traditional outlets are the ones that retail in watches, the non-traditional outlets include places such as textile showrooms, luggage showrooms and various other retail stores.
Titan is piloting this concept of exclusive sales counters at non-traditional outlets. “For the first time in the country, we are setting up such counters with 50–100 watches in display in various stores in Chennai,” says AR Srinivasan, national sales head, Sonata, Titan Industries.
A few months ago, it set up such counters at a couple of textile retailers including Pothy’s, which proved to be “quite successful, and we sold 30 watches (out of 60 watches displayed) in a month”, he said.
If this exercise proves worthwhile, this will be replicated across the country, says C Srinivasan, business head, Sonata.
Source: The Hindu Business Line