Shopfitting has almost replaced the old and conventional system of shopbuilding. This does not mean the new concept retail designs are generic or mass produced with no character or personality. Conversely, the retail designs are well thought of, resulting in multi sensory ambience and great atmospherics.
The recent development is mass customisation of fittings, fixtures and luminaires that are so versatile to complement the varying real estate spaces in India that are seldom retail friendly. The retail design concepts designed developed and consolidated by Indian retail design companies have a certain lead and advantage in effective implementation of store roll out programmes, over most other imported retail design concepts.
The foreign retail designs are foreign and alien to the Indian real estate and retail spaces and, so also the popular Indian buying and value perception behaviour. Of course, the designs from well established brands from the developed nations are worth admiring and experiencing but the effectiveness and relevance to Shopfitting and roll out in India cannot be ignored. Here are some instances of how RD&M customised shopfit ideas for varying retail concepts…
Gilma Kitchens
The Gilma range is fairly wide, so we had to showcase appliances without making things look bumper to bumper. The floor-print of each showroom is really compact – between 500 and 1,000 square feet – which had to pack in a lot and yet give the feeling of space and openness.
There are 15 locations across Bangalore , Hyderabad and Chennai, adding up to a total of 15,000 sq.ft.
• Cost Rs.800 per sq.ft
• Time to rollout 25 days each location
Porr & Sons
A multi brand watch outlet in Chennai whose showrooms were strong but without an identity. All the brands were organised and placed in different bays and brought under the POrr & Sons identity.
Located in Chennai across five locations. A total of 10,000 sq.ft.
• Cost Rs.1,000 per sq.ft
• Time to rollout 30 days each location
Magna Hypermarkets
A chain of hypermarkets currently spread across Andhra Pradesh. Twelve stores with an area of 7,000 to 1,00,000 sq.ft each. Area covered so far is 2,65,000 sq.ft.
• Cost Rs.1,200 per sq.ft
• Time to rollout Three to six months
Foodex
A chain of supermarkets spread across Andhra Pradesh. An existing 15 stores with an area of 2,000 to 5,000 sq.ft each. Retail space covered so far is 40,000 sq.ft.
• Cost Rs.800 per sq.ft
• Time to rollout 30 to 45 days
Bubbles & Ice
A multi-specialty hair, beauty care and health lounge for high income target audience.
Comprising 4,000 sq.ft in Hyderabad and 7,500 sq.ft in Vijayawada , Andhra Pradesh.
• Cost Rs.1,200 per sq.ft
• Time to rollout Two months
MobileNxt
A multi branded mobile retail format, operating through seven showrooms and seven Shop-in-Shops across India .
• Cost for 200 sq.ft Rs.2,750
• Cost for 400 sq.ft Rs.2,300
• Time to rollout 30 to 45 days
