Home Retail H&M unveils latest collaboration with Jimmy Choo

    H&M unveils latest collaboration with Jimmy Choo

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    In its first tie-up with an accessories brand, H&M will launch the collection on November 14 in 200 selected stores worldwide.

    H&M to introduce new brand ARKET
    ARKET will be a brand within the H&M group, with collections for men, women, children and the home

    There will also be a women’s clothing collection to complement the accessories range and there will be a men’s collections of shoes, bags and accessories.

    H&M creative advisor Margareta van den Bosch said: “We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”

    Source: Retail Week