Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) leading coffee chain Café Coffee Day’s (CCD) has entered into a card acceptance partnership with globally renowned travel, financial and network services company American Express. To provide enhanced value and convenience to their mutual customers, CCD has entered into a partnership with a card company.
Announcing the tie-up, Bidisha Nagaraj, president – marketing, CCD said, “We are delighted to partner with American Express, one of the world’s most respected service brand. This partnership will help us in bringing great value to our customers and yet again establishing our brand promise that ‘a lot can happen over coffee’…”
As a result of this partnership, on a spend of Rs 250 or more during weekends from Friday to Sunday, American Express card members will get a gift voucher for a complimentary Latte at over 280 participating outlets of CCD across Delhi, Mumbai, Bengaluru and Chennai. Additionally, the card members will get five Times Membership Rewards on their spends.
According to Sunil Sachdev, head – global merchant services, India and Area countries, American Express, “Our partnership with the leader in the specialty coffee business in India is yet another example of how we partner with merchants to provide enhanced value and convenience to our customers in everyday spend category. This partnership will not only allow our mutual customers to get an exciting offer, but also help them to earn rewards faster for spending they have to do anyway.”
Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés.
Present in India since 1921, American Express provides high quality travel related services to individuals and corporates in India. American Express Card products available in India include the Green and Gold Charge Cards, Green and Gold Credit Cards, Airline Co-brand Cards, the Corporate Charge Card and The Platinum Charge and Credit Card.
IndiaRetailing Bureau
