Personal computer maker Acer today launched two global PC brands — Gateway and eMachines — in India targeted at distinct user segments.
The Gateway brand starting from over Rs 28,000 is targeted at the premium segment of the market while the eMachines priced at Rs 9,999 is targeting the core value customer.
All Gateway models would be preloaded with original Microsoft windows operating system.
“We believe in a new multi-brand strategy. With the growing and changing needs of end-customers, it is not enough to fulfill all the consumers needs with one brand,” Acer India managing director W S Mukund said.
“With the availability of the new brands, Acer will now be able to deliver tailored products for different customer segments in India,” he added.
The Gateway range of products, which includes notebooks, netbooks and desktop, would be initially available through Croma retail outlets in the first phase of rollout.
Acer has tied-up with Tata group’s electronic and consumer durables mega-stores Croma as its launch partner for the Gateway range in India.
The eMachine range which includes notebooks and Nettop will be available through other retail channels.
Source: The Economic Times