Tata Sky, the JV between the Tata Group and STAR and India’s leading florist retail chains Ferns N Petals, now offer all Tata Sky subscribers the opportunity to order fresh cut flowers, range of object d’art and chocolates on its interactive platform, Actve Mall.
Vikram Mehra, chief marketing officer, Tata Sky said, “Product excellence and innovation have always been the hallmark of Tata Sky. Our collaboration with Ferns N Petals is yet another first offered by Tata Sky on its platform. Using the new feature on Actve Mall, Tata Sky subscribers can now celebrate their special occasions by ordering flowers and gifts while watching the best of TV entertainment from the comfort of their homes, which would be delivered to the doorsteps of their loved ones to anywhere in India.”
Speaking on the association, Pawan Gadia, vice president, Ferns N Petals said, “With today’s busy lifestyles where time is always a rare commodity, a customer can now place an order for beautiful flowers or cakes or branded gifts while watching entertainment channels on Tata Sky which would be delivered by Ferns-N-Petals at your doorstep anywhere in India. This collaboration would make shopping easier for Tata Sky customers.”
Gadia further added, “Since our inception in 1994, we have followed the principle that customer satisfaction is the keyword to success. Our affiliation with Tata Sky is an effort to value-add to our existing infrastructure in order to expand our client base all over India. We are maintaining a YOY growth of 60 per cent and this new tie-up will go a long way in achieving the same growth this year and years to come.”
— IndiaRetailing Bureau