Imaging major Fujifilm India, a wholly owned subsidiary of Fujifilm Corporation Japan, has launched seven new models of digital cameras for the Indian market. Further, the company plans to invest substantial amount in ramping up its marketing, after sale services and distribution networks in the country in 2009, according to a company press release.
Speaking on the product launch, Kenichi Tanaka, MD, Fujifilm India, said, “This year, we intend to intensify our campaign and develop the brand image of digital cameras. We also aim to reinforce technical and marketing support to existing channel network so as to penetrate deeper into the Indian market.”
“The objective is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and place,” elaborated A Rajkumar, country general manager Fujifilm India.
Fujifilm’s expansion plans include adding more people to its team in India during the year 2009 to support its growing operations. The company will be hiring new people for various roles including finance, marketing, sales, supply chain and after sales services.
Fujifilm was among the top 15 companies around the world granted US patents in 2008 and had global revenues of USD 24.7 billion in the year ended March 31, 2008, added the release.
— IndiaRetailing Bureau