The Body Shop launched a new social awareness campaign in April in collaboration with MTV Networks International (MTVNI) at Select CityWalk Mall, New Delhi.
Jose Mario Covaco, MTV VJ, showed up, dressed in a condom costume, and VJ Deepti Gujral were present at the event to support the campaign.
Consumers can get on-board the campaign with a product purchase – the Tantalising Lip Butter, co-designed by MTV and The Body Shop, retailing at Rs 275. Proceeds from the sales of this product go directly to the Staying Alive Foundation.
Over the last two years MTV and The Body Shop have raised over £1.1 million which has gone directly to the Staying Alive Foundation.