Dabur Glucose, the flagship energy drink from FMCG major Dabur India, has announced its association with Kings XI Punjab as the official team sponsor for season II of the Indian Premier League (IPL), according to a company press release.
Announcing the association, KK Rajesh, executive vice president – marketing, Dabur India Ltd said, “We are delighted to join hands with Kings XI Punjab as the team sponsor for the second season. Glucose is a perfect partner for a highly charged, pulsating tournament like the IPL, and an energetic team like Kings XI Punjab. We feel this association would help us build a better connect with the cricket-loving population across India, and further strengthen Dabur Glucose’s association with sports and sport events.”
Dabur Glucose is among the fastest growing brands in Dabur India’s health supplements stables and has been reporting a CAGR of about 20 per cent over the past four years, added the release.
— IndiaRetailing Bureau