Home Retail Coca Cola, Pepsi come together at FFI ‘09

    Coca Cola, Pepsi come together at FFI ‘09

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    The second edition of the two-day 2009 (FFI ‘09) in Mumbai to start tomorrow will bring the beverages majors and together. In the country’s largest food event to showcase ideas and innovations for the food and grocery business, while stands as the beverage partner of the event, Coca Cola comes as the title sponsor for the Coca Cola Golden Spoon Awards, Images awards for excellence in food retailing.

    Further, Praveen Someshwar, head of bottling operations, PepsiCo India will also share his thoughts on ‘Macro Trends: How they impact our business?’. Moreover, Samudra Bhattacharya, director, organised trade, PepsiCo India will also feature at the open conclave with food brands & retailers during FFI ’09.

    Talking more about the FFI ’09, , president and CEO, Coca-Cola India, said “‘Convenience and variety are fuelling the growth of India’s food industry. In-addition, the potential unleashed by the processed food industry in terms of employment and revenue generation is also promising. At Food Forum, it will be encouraging to witness speakers and participants from various sectors debate and discuss such strategic issues.”

    Under the Coca Cola Golden Spoon Awards 2009, there will be 13 categories under which the awards will be conferred on prominent players of the food industry. ‘Most Admired F&B Retailer of the year: QSR — Indian origin’ comes as the first category, followed by ‘Most Admired F&B Retailer of the Year: QSR — Foreign Origin’, ‘Most Admired F&B Retailer of the Year: Cafés and Parlours’, ‘Most Admired F&B Retailer of the Year: Dine-In Indian Origin’, ‘Most Admired Premium Restaurant of the Year’, ‘Most Admired F&G Retailer of the Year: Convenience/ Express Format’, ‘Most Admired F&G Retailer of the Year: Large Format’, ‘Most Admired F&G Retailer of the Year: Private Label’, ‘Most Admired Food Court of the Year’, ‘Most Admired Food Retailer of the Year: Innovative Retail Concept’, ‘Most Admired Progressive Retailer of the Year’, ‘Most Admired Food Professional of the Year – F&B Services’, and ‘Most Admired Food Professional of the Year – F&G Retail’ are the various categories.

    The Coca Cola Golden Spoon Awards for excellence in food retailing is judged by a panel of jury which looks into the different criteria including company’s turnover, financials, performance, number of outlets, total retail space, averages sales per square feet.

    — IndiaRetailing Bureau