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Apparel brand Irony launches new collection

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Men’s apparel brand Irony has launched its summer collection. The product line includes jeans, corduroys, trousers and chinos in different colours and fabrics including pure cotton, linen and denim, according to a company press release.

Venkatesh, CEO, Irony, said, “Our spring-summer collection has been designed keeping in mind the young, urban trendy male who wants to dress in sync with the latest fashion. We hope it will meet the dynamic needs of our customers.”

The range is available in some selected stores in cities including Delhi, Mumbai, Chandigarh, Surat, Kolkata and Hyderabad and is priced in between ranges of Rs 1,150 and Rs 1,700, added the release.

— IndiaRetailing Bureau

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