Home Retail Wagh Bakri Tea to expand pan-India presence

    Wagh Bakri Tea to expand pan-India presence


    Gujarat-based tea maker Wagh Bakri Tea Group plans to establish its presence as a national brand across 30 cities by the end of 2010, with a targeted turnover of Rs 4 billion, reports Business Line.

    “We are present in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra and will launch in Goa this month to be followed by Delhi and the North within the year. We are busy laying the ground network in the other States and strengthening our marketing and distribution channels,” quoted Piyush Desai, chief executive officer and managing director in the report.

    The company will increase its production capacity by nearly 25 per cent during the same period by installing machines, securing a place in Special Economic Zones, setting up a factory at Nadiad and increasing exports, added Desai.

    The company is a registered supplier of tea bags with the Indian Railways and also supplies to hotels. It plans to talk to the airlines for possible tie-ups for distribution of its tea bags at a discounted rate of 10 to 15 per cent, he further added.

    — IndiaRetailing Bureau