Home Retail Shoppers Stop’s BRIO, Desi Café to turn into CCD

    Shoppers Stop’s BRIO, Desi Café to turn into CCD


    Pioneer in the departmental format of Indian retail , promoted by K , has entered into an memorandum of understanding (MoU) with India’s leading fine coffee cafe chain and a division of coffee conglomerate Amalgamated Trading Company (ABCTCL) (CCD). The MoU will allow ABCTCL to run Shoppers Stop to run its BRIO and Desi Cafe outlets.

    Shopper Stop aims to achieve 20 per cent digitally-influenced sales by 2020
    They selected JDA Warehouse Management given its scalability, efficient processing and flow-through distribution capabilities it needed to meet the demands of the highly competitive retail environment

    As per this understanding, the existing cafes operated by Shoppers Stop shall be converted into the Cafe Coffee Day formats, over the next few months, said a joint press release. Further, ABCTCL shall also operate cafes in upcoming Shoppers Stop stores to provide an enhanced customer shopping experience.

    “We are delighted to announce our association with Cafe Coffee Day. This association between Shoppers Stop and Cafe Coffee Day will bring together the leading brands in their respective segments, and to further provide our customers a delightful experience while shopping in our stores,” said , customer care associate & MD, Shoppers Stop, in the release.

    This will be a revenue-sharing model between both the parties, where all existing outlets will be converted into CCD formats. The day-to-day activities like managing the logistics and the supply chain of individual stores would also be taken care of by CCD.

    “It is part of our strategy to be present in various lifestyle formats which consumers desire and we are looking forward to serving Shoppers Stop customers across the country,” added CCD director .

    With 718 Coffee Day outlets, CCD enjoys strong presence in 103 cities across India. It is also present in overseas market of Karanchi, Pakistan and Vienna, Austria with 6 franchisee outlets.

    — IndiaRetailing Bureau