Home Retail Duncans Tea enters Darjeeling tea category

    Duncans Tea enters Darjeeling tea category

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    Duncans Tea, a leading player in the packaged tea industry, has announced the expansion of its products offering by entering into the Darjeeling tea category.

    The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. While Darjeeling Tea is available in 250 gram pack at Rs 120, Indian Treasure, packed in a wooden chestlet, is priced at Rs 85 for a 100 gm pack.

    Duncan Tea is the flagship brand of the Rs 20 billion Duncan-Goenka Group. Currently the Group has close to 11 brands in teas in various segments.

    — IndiaRetailing Bureau