Chennai-based menswear manufacturer Hasbro Clothing has opened the 10th store of its lifestyle brand Basics in the city. Spread across 1,300 square feet, the new store at ciy’s Triplicane area is chain’s third store in the city and offer all the three brandsthat include Basics, Genesis and Probase under one roof.
According to a company press release, the new store retails a new collection of basic denims and slim fit T-shirts, besides all products of its portfolio including Genesis and Probase — the two other brands of the company.
Currently, Hasbro Clothing retails its brands through its exclusive network of ‘Genesis Basics’ outlets in states including Tamil Nadu, Kerala, Andhra Pradesh, Uttar Pradesh, Delhi and Maharastra. The brands are also available in MBOs and other leading department stores in these states.
— IndiaRetailing Bureau