Tata Motors enters used car biz

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In an initiative to extend exchange offer of used cars, India’s leading auto major Tata Motors has launched its certified programme Tata Motors Assured. The programme facilitates exchange of any company’s cars under certain conditions, besides Tata labels, according to a company press release.

S Krishnan, vice-president — commercial and passenger car business unit, Tata Motors, said, “Tata Motors Assured pre-owned car programme has been conceived to provide convenience of a one-stop solution to customers willing to exchange their existing cars for new Tata cars. Any company’s car can be exchanged, as long as the owner buys either a new Tata car or a pre-owned Tata car.”

Initially, the pilot project has been launched through 15 dealers in 10 major cities that include Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh, Ludhiana and Vapi. The programme will be subsequently offered across the country through the Tata Motors dealer network in a phased manner, added the release.

— IndiaRetailing Bureau

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