Gillette joins hands with for Gaming Championship; unveils new variant

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With an aim to take the gaming tempo to the next level, Procter & Gamble razor brand, Gillette Mach 3 Turbo has joined hands with online gaming major to launch a virtual gaming championship—Gillette Mach 3 Turbo India Gaming Championship 2009. Along with the tie-up, Gillette also marked the launch of their new Red Gillette Mach 3 Turbo Winner razor with sportstars Rahul Dravid and Vijendra Kumar.

Commenting on the launch of Gillette Mach 3 Turbo Winner razor at India Gaming Championship, Sumeet Narang, marketing manager, Gillette India said, “We have always believed in providing nothing but the best and we expect that the new red look of Mach 3 Turbo Winner Razor will be appreciated. Taking forward our association with sports, we have partnered with to launch the India Gaming Championship 2009 giving the sports enthusiasts a chance to try their games online and live the passion themselves.”

Added Arun Mehra, chief marketing officer, Zapak Digital Entertainment, “With over 6 million registered users, has started a gaming revolution in India in less than two years of its inception. We are delighted to have partnered with Gillette for this property. India Gaming Championship 2009 will give an equal opportunity to both our casual and hardcore gamers across India to bring out their competitive spirit and showcase their gaming talent.”

Winners of the Gillette Mach 3 Turbo India Gaming Championship 2009 will walk away with prizes worth Rs 10 million.

— Akansha Srivastava

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