Home Retail ITC expands Vivel line with anti-dandruff shampoo

    ITC expands Vivel line with anti-dandruff shampoo


    has added more flavours to its line of shampoos. The company has announced the launch of Ultrapro anti-dandruff , the latest addition to the Vivel family.

    According to a company press release, the premium antidandruff shampoo that comes in four convenient SKUs – 200 ml and 100 ml bottles priced at Rs 129 and 69 respectively and two sachet sizes to enable easy access to a wider segment.

    Earlier Vivel shampoos were available in three variants – Shine & Glow, Soft & Fresh and Volume & Bounce. Apart from Vivel and Vivel Di Wills, ITC’s personal care portfolio comprises Essenza Di Wills, and brands. The extension of the Vivel brand into the shampoo category followed the launch of Vivel soaps in February last year.

    — IndiaRetailing Bureau