Dubai-based Landmark Group’s lifestyle apparel business LMG Brands has launched store of international casual wear brand, Bossini in Jameshedpur, Jharkhand. The newly launched store is under the franchisee model of distribution and offers Bossini Autumn Winter 2008 collection which is currently available across all the stores in India.
On the launch, Sandeep Krishan, brand head, Bossini, said, “Bossini is best suited for the young, cosmopolitan consumers in search of a fashionable brand that offers a good quality-price equation. It is a great offering for urban Indians who are conscious of being in sync with global fashion trends without going overboard on their spending.”
Bossini store is spread over an area of 450 square feet and has a range of apparel which includes t-shirts, shirts, trousers, denims, sweaters, sweatshirts, jackets, skirts, dresses, bermudas, blouses, capris and shorts for adults and kids as well.
LMG Brands has 29 exclusive stores across India for the four brands that it currently manages. These stores are across the cities of New Delhi, Gurgaon, Noida, Lucknow, Ludhiana, Jamshedpur, Mumbai, Pune, Bangalore, Chennai and Calicut.
— IndiaRetailing Bureau