As part of company’s innovative product offering policy, Delhi-based leading restaurant retail chain Nirula’s has launched three new product categories in its portfolio in 2008 besides opening eight new outlets and making foray in two new cities — Jaipur and Meerut. Further, the company has tied up with its first regional franchisee — South Asia Hospitality Services in Rajasthan in this particular year, informed a top company official.
“Year 2008 for Nirula’s has been a year for product innovation. Right from introducing economic meals to ice creams to healthy burgers, Nirula’s has tried to cater to all its consumers, giving them an option which is easy on both pocket and taste,” said Samir Kuckreja, CEO and MD, Nirula’s.
The new product categories that were launched this year include economic meal option, new ice cream range and healthy burger range.
The economic meal option comprises aloo grill burger, omelet burger, cheese onion tomato pizza, dal urad makhni with naan, aloo paratha with curd and pickle. The new ice cream category include ‘truly fruity’ range in six different flavours — Mango, Chiku, Anjeer, Apricot, Banana and Black Currant. Whereas it’s healthy burger range branded Nutribyte Burgers is available in three varieties that include paneer tikka, chicken tikka and ‘Big boy’ burger.
Elaborating the particular format among the lot which turned most profitable this year, Kuckreja added, “Potpourri with the new look is very well appreciated by the customer across various regions.”
“Our customers have been very appreciative of our products and services. We have received an enthusiastic response across India which motivates us to improve and provide better services,” asserted Kuckreja.
The company will soon enter into new cities including Mumbai and Bengaluru and will expand in tier II and III cities like Pathankot and Madhopur early next year.
Meanwhile, as part of company’s corporate social responsibility (CSR), Nirula’s has launched a special bus for the unprivileged children at the NGO Khushii, besides organising host of other activities.
— Sarimul Islam Choudhury
