As part of its first overseas move, Japan-based consumer electronics retailer Yamada Denki plans to open its maiden outlet abroad in China. The proposed plan will materialise by the end of 2009. The cooling real estate prices embarked the retailer to re-think its earlier plan of exploring the overseas market in the second half of 2010.
The proposed store will be opened in Shenyang and will have a retail sales area of 5,000 to 10,000 square metres. The company has estimated that it will require USD65 million to launch the store, along with establishing a local unit in China.
Shenyang is located in the northern region of China and has many state-owned corporations and consumers with fast-growing disposable income.
Yamada Denki is the first to build a national chain store system in Japan and currently runs 297 stores across the country.
— IndiaRetailing Bureau