Croma, the consumer durables and electronics retail arm of Tata group, has opened its store in phoenix mills, Mumbai. With a sprawling 15,000 square feet retail space, this megastore offers a widest range of electronic products, informed a company official.
The new launch is the tenth store of the retail chain in Mumbai taking the total number of store count to 25 across the country, informed Murtuza Sariya, head property, Infiniti Retail.
In December 2008, the company launched its private label of electronic goods under the brand name Croma. Besides it private labels, Croma offer niche lifestyle products like wine cellars, foot spa, appliances including air conditioners, irons and vacuum cleaners in all the 24 cities in India.
— Shailesh Shah
