HomeShop18 CEO expects huge sales opportunity in ‘09

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Christmas is over. The festive season of the year is to culminate waiting for new year celebrations to arrive. If 2008 remained the year of economic slowdown, how will 2009 react. “We expect consumers to go slow on discretionary spends. A dampening sentiment normally leads to consumers either deferring or downsizing their purchase decision. Value and convenience become critical. And this is where we see a huge opportunity for HomeShop18 as our direct to home model provides customers with not just best brands and products but unmatched value,” shares Sundeep Malhotra, CEO, HomeShop18, when IndiaRetailing asked him about his expectations from 2009.

HomeShop18 is online and on-air retail marketing and distribution venture of media and entertainment conglomerate Network18 Group. HomeShop18 operates in a multimedia environment including television, web, catalogue and print to reach products and services directly to customers across the country.

“Being able to shop 24 hours in a day from the safe & secure confines of their house becomes a huge added benefit. 2009 for us is clearly an year of opportunity and consolidation,” adds Malhotra.

— Shailesh Shah

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