Home Retail Creative Portico to strengthen its retail presence

    Creative Portico to strengthen its retail presence


    Bed and bath linen retailer is planning to expand its retail operation across the country to achieve a turnover target of Rs 2 billion by 2011-12, according to a top company official. Further, the Mumbai-based company plans to increase its presence in multi-brand outlets and setting up more exclusive brand franchise stores.

    “We are currently present in the 160 shop-in-shops, 400 multi-brand outlets and one exclusive brand franchise outlet. Our plan is to increase our retail presence with 250 shops-in-shops, 500 multi-brand outlets and 25 exclusive brand franchise outlets by 2011-12,” said , managing director Creative Portico.

    The retail expansion of the company will be operating through franchise route, Rajeev added.

    Creative Portico operates with various brands including Portico (mid-premium), (super-premium), Portico Bed Time Stories (kids) and Portico Forever Young (teens).

    — IndiaRetailing Bureau