India’s discount retail chain Vishal Retail has entered into a strategic tie-up with the leading milk and milk-based products retailer Mother Dairy to strengthen its fruit and vegetable business, reports ET.
As part of the plan, Mother Dairy will retail fruits and vegetables in shop-in-shops within Vishal stores, besides selling the products in its own outlets. A pilot project has already been launched in four Vishal stores in which both supply and retail of fruit and vegetables is being looked after by Mother Dairy, the report adds.
Ram Chandra Agarwal, chairman and managing director, Vishal Retail, said, “We want to use Mother Dairy’s expertise for our fruit and vegetable business. But the final deal will happen if the pilot project turns successful.”
Currently, Vishal Retail operates around six stores for fruits and vegetables in select cities in India.
— IndiaRetailing Bureau
