Raymond introduces a model hunt for kids

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The trend for spotting a child super-star is the latest buzz and no wonder Raymond too wants to join the league. In an attempt to hype up their proposed campaign for a new face to the brand Zapp!, the kids wear brand from Raymond, the apparel major has announced a model hunt for kids between the age limit of 1 to 12 years. The contest is being organised for the brand’s Spring Summer 2009 collection and the final winner will be splashed across all Zapp! photo shoots and ad campaigns for Zapp! Spring Summer 2009 range.

Open to general public, the selection process will take place across all the Zapp! stores in the country and the jury will comprise of Silvia Bugna, designer from Zapp!’s design studio in Italy, Shahana Hameed, fashion designer, Zapp! and Rajeev Ravindranathan, creative director, Saatchi and Saatchi, Bangalore. The search is expected to take about 2 months before presenting Indian with its next child supermodel.

Flagging the first season of this hunt, Vineeth Nair, director, Kids Wear, Raymond Apparel Ltd shared, “The world of retail and brands are perpetually on the search for fresh and unique talent. This is not an ordinary model hunt as we will be showcasing a face that speaks a thousand words; we will also be focusing on a child who is capable of nationally representing a renowned fashion brand. Moreover we will lookout for on a child artist with a right mix of attitude, creativity and adventure who represents the brand with utmost confidence. This indeed will be a stepping stone for children who wish to foray into the glamour fraternity as there will be some amount of training and moulding involved from the experts in the fashion industry.”

— Zainab Morbiwala, Mumbai Bureau

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