Nimbuzz, a comprehensive social interaction service provider, has entered into a strategic distribution deal with India’s Spice Mobiles. With this deal, Spice Mobiles customers will be able to communicate with the growing community of Nimbuzz subscribers in over 200 countries, said a company press release.
According to the company plan, most of the new Java and Windows mobile handsets will be rolled out to the Indian market via Spice Mobiles’ approximately 25,000 retail outlets from December itself. Further, from now on, all the Spice Mobile handsets will have the Nimbuzz application pre-installed for users to chat, message and send files to people across APAC territories.
Evert-Jaap Lugt, CEO, Nimbuzz, said, “We are growing at a record pace, adding around 20,000 new users per day. This particular deal ensures significant market penetration of Nimbuzz across the APAC territories and we will be working closely with Spice Mobiles to encourage future shipment of new handsets.”
Kunal Ahooja, CEO, Spice Mobiles, said, “As the mobile handset is increasingly becoming the device of choice when it comes to accessing multitude of applications and VAS, our innovations and offerings, bundled with our phones, support our mission to provide consumers with a more engaging and fulfilling experience. We turn to leading technology providers such as Nimbuzz to add the best value services, such as instant messaging and social networking, to our devices.”
Meanwhile, according to a report by Price Waterhouse Coopers, the Indian mobile VAS market will reach to USD 2 billion by the end of 2008 and expect it to account for 18 per cent of operator revenue by 2010.
— IndiaRetailing Bureau