United Spirits launches single-use packs of rum, whiskey

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United Spirits Ltd, Rs 40 billion spirits and wine manufacturing and retailing arm of UB Group, has unveiled single-use packs of rum and whiskey at 90 ml and 60 ml packs respectively. The company has launched Celebrations rum in a 90 ml pack in Karnataka and Bagpiper whiskey in a 60 ml pack in Maharastra on a test basis.

Vijay Rekhi, president, United Spirits, said, “These are tamper-proof, transport and pocket-friendly bullet packs.”

“This is a pre-measured drink which goes directly to the consumer,” added Rekhi.

Currently, United Spirits portfolio comprises over 140 brands and enjoys a strong 59 per cent market share for its first line brands in India. The company also exports its products to over 59 countries in the world.

— IndiaRetailing Bureau

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