Bw!tch, India’s first designer intimate wear brand and a subsidiary of Genesis Colors, has launched its first exclusive retail outlet in Greater Kailash area of national capital.
Bw!tch product range available at the outlet includes lingerie under six categories — Core, Occasional, Functional, Fun & Fantasy, Teen and Sporty, said a company press release. However, the range is also available at Shopper’s Stop, Lifestyle stores, Westside stores and Pyramid across Delhi, Mumbai, Bangalore, Hyderabad, Chennai and other premium retailers pan India.
Genesis Colors is also the holding company of fashion labels — Satya Paul, Deepika Gehani, and Shobhaa De. Along with promoting these designer labels, the company has also ventured into multi brand retailing with its luxury retail chain Samsaara.
— IndiaRetailing Bureau